Analyzing Smart Link Performance
Use analytics to understand performance and refine your campaigns.
Accessing Analytics
Open the analytics view by clicking Analytics from the actions menu in the smart links table.
Key Metrics
The dashboard highlights essential metrics:
- Clicks: Total clicks across the smart link.
- Unique Visitors: Distinct users who clicked.
- Click-Through Rate (CTR): Engagement per destination within the link.
- Top Referrers: Sources that drive the most traffic.
- Geographic Data: Countries where the link is accessed.
- Device and Browser Data: Platforms and browsers used.
Regular reviews reveal audience patterns and optimization opportunities.